Mobile Marketing and Value Decoupling: Interview with Harvard professor about eight years of research into business disruption
Learn the secrets behind the world's hottest startups and how they are earning market share from the biggest Fortune 500 companies at an unprecedentedly rapid pace. Spoiler alert: Mobile marketing plays a huge role!
Value Proposition: The right strategy beats a bigger budget
If you have a small marketing budget, this one's for you. A small nonprofit created a model with a value proposition that coupled corporate employee engagement with community involvement resulting in 6 million+ meals for families in need.
Get Your Marketing Team Fluent in Your Customers’ Language (via Target Marketing)
Getting translations right for an international audience is only the beginning. Your marketing team must also be fluent in the customer’s trade language, mental levers and word preferences. Here are three tips.
FREE Live Event Tomorrow: How to amplify the power of your value proposition
Flint McGlaughlin will be teaching a live digital event about two essential marketing skills: How to properly express a value proposition (new research) – the most powerful way to amp up your marketing results for 2019. How to measure the effective force of your value proposition – use this approach to predict the impact of your campaigns before you invest.
Be on the lookout for these upcoming topics from the MarketingSherpa family (including MECLABS and MarketingExperiments): MarketingSherpa podcast: 10 things you should think about before you do your next web redesign Email Marketing: How to engage with your current prospects and drive more traffic to your site (with 3 experiments from the travel industry) Case Study: Wholesale distributor updates email signup and preference center, increases form submissions 120% 7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests and more ...
