| | John, “Every engagement must have a purpose.” That quote is from Ari Sheinkin, VP of Marketing Analytics, IBM. Data can help ensure purposeful engagements with customers but making data-driven decisions is no easy task … especially across a large enterprise. In this video replay of a MarketingSherpa Summit session, Sheinkin provides An Inside Look at the 7 Truths of Marketing IBM Teaches its 5,000 Global Marketers. Watch now to learn how Sheinkin’s data-driven approach helped drive a 20x increase in response rate along with a host of other results. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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