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Agency says it’s all about pouncing on pop-culture conversation
Third ad pod moved up as a result of the technical glitch, but no spots were skipped
Digital media will account for 20% of the pie, about $1.2 billion
It was the streaming platform's most-watched show in the U.S. last year
The addition will enable 'next-gen TV currency,' helping marketers correlate their ad spend to sales
Ackerman McQueen used to operate the now-defunct network
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