'Social commerce is going to get big'

Social commerce is becoming more popular with both brands and consumers, driven by the implementation of new features on social platforms. Nikki Gilliand sits down with Mark Geden, Head of Strategic Planning for Tribal Worldwide London, to discuss how brands can compete in this space.

As businesses now look to increase focus on spend and customer acquisition, marketers need to look seriously at how investing in the right marketing analytics tools can set them up for success right now.