Between the TikTok ban and turbulence on Elon Musk’s X, marketers seem unsure of this year’s definitive Super Bowl second screen.
| Between the TikTok ban and turbulence on Elon Musk's X, marketers seem unsure of this year's definitive Super Bowl second screen. Additional coverage: What was once a brand exodus from Twitter could be turning into a brand influx to X. Häagen-Dazs, Duracell and MSC Cruises are each making their Super Bowl debut, with different business aims and media strategies. Bottom line: they believe there's value in $7 million for 30 seconds. This week’s Digiday+ Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what makes the situation even more confounding. After promising growth in 2024 and early 2025, LinkedIn is doubling down on video with new tools and metrics. Snapchat is vying for ad dollars dedicated to creators, touting monetization tools and its Gen Z audience — but three agency execs say they are not seeing dollars move over just yet. Other things to know about Last chance to save on passes for the Digiday Publishing Summit, taking place March 24-26 in Vail, is next Monday, February 10. Join us for the opportunity to connect with leaders from Forbes, ESPN and more. Protecting the data sourced from trusted consumer relationships is paramount to a media network offering, as is the prioritization of addressability, measurability and alignment to business outcomes. Sponsored by LiveRamp. Over-reliance on keyword-blocking undermines respected reporting and overlooks a valuable audience that sees increased value in ads on news sites. Sponsored by Seedtag. | | |
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