The moves to enforce the anti-fraud measure could have a major impact on the thriving app ad market.
| From DSPs are starting to enforce app-ads.txt to the challenges of doing product at a publisher, see what the top stories are for Thursday. Read more below. As publishers start balancing different kinds of content and revenue strategies, product leaders are becoming increasingly important. They also face bigger, more complicated challenges. The proliferation of subscription businesses would seem to be rife with opportunities for internal conflict, as news staffs rebel against a business imperative that will cut the reach of their work. But that's not the case in many newsrooms, according to several participants at the Digiday Publishing Product Leaders Retreat this week. Google and The Trade Desk are beginning to enforce app-ads.txt this summer, the connected TV version of the industry’s ads.txt anti-fraud measure in order to spur more apps to adopt app-ads.txt. Other things to know about Hear from Nicolle, Pangis, CEO, NCC Media, as she discusses how they are investing more in addressable TV, despite the complications and lack of inventory they are faced with, at Digiday Hot Topic: Advanced TV. See the full list of speakers here. Ready for CCPA and the other data privacy laws coming? Learn how you can comply and leverage this opportunity to build trust with customers and garner greater loyalty. Sponsored by BlueConic. | | |
|
howdy! | Sponsored by GumGum | | What a Subway scandal taught an ad exec about brand safety | | In 2015, when Subway’s most prominent spokesman suddenly became a reviled felon, Ken van Every’s team hit on a blunt solution: avoid all things Jared. Van Every, then working for a software provider on behalf of the sandwich chain, decided to employ a keyword blocking strategy. “If any page on the site said the word ‘Jared,’ that was going to be avoided by this web campaign,” he explained. | | |
howdy! howdy! howdy! | Going Global | | Vogue's global Instagram strategy is powering growth | | The publisher has centralized its content output for its global Instagram accounts and it’s paying off, particularly with Instagram Stories where it publishers regular series that get shared among the other accounts. | | |
howdy! |
