Some Black-owned publishers are finding themselves between a rock and a hard place when it comes down to buying traffic amidst the MFA crackdown.
| Some Black-owned publishers are finding themselves between a rock and a hard place when it comes down to buying traffic amidst the MFA crackdown. Additional coverage: While AI has made remarkable strides in content generation, from writing to art and even music, there remains a distinct gap that only human creators can bridge, according to creators. Read today's edition of our Advertising Week Briefing. Conversations have stalled around DE&I. Channing Martin, IPG's Global Chief Diversity and Social Impact Officer, talks about reviving those talks and moving them forward in this episode of the Digiday Podcast. To better compete with its rivals, Peet's Coffee is firing on all marketing cylinders. More in this Digiday+ Marketing Briefing. OMG is arguing for the buy and sell sides of the industry to work more closely together and play less of a game of telephone. Six major SSPs have signed on to help align their common interests. In the sixth episode of our "Is This The Metaverse?" podcast, hosts Alexander Lee and Sara Patterson explore the future of work in the metaverse. Other things to know about The success of UberEats advertising is unlocking more channels for brands to reach engaged consumers, including car-top ads and in-car tablets. Produced in partnership with Marketecture. Brands and agencies often struggle to fully align on what constitutes analytics, frequently resulting in an overlap of analysis on both sides. Sponsored by Wiland. The fragmented nature of the RMN ecosystem has made it difficult for advertisers to measure across disparate networks, but as brands gain more knowledge, they’re finding solutions. Sponsored by Best Buy Ads. | | |
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