WardsAuto Dealer 5 |
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| Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Sept. 29. We've put together items from WardsAuto.com and across the Internet. So let's go: |
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1. | | | The average length of vehicle ownership continues to climb, with many models on the road older than 11 years. If dealers and automakers can adapt services to this longer lifecycle, they’ll unlock new opportunities to create value-added experiences. Full article |
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It's time to shift your dealership into high gear. For all things auto, you deserve an ally who understands the ins and outs of the industry. With dedicated underwriter and Account Executive teams, comprehensive training courses, social media tools, and customized F&I solutions, Ally provides you with the resources you need to help you be more productive. Learn More | |
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2. | | | Move up the funnel with a healthy portion of your ad budget. Reach buyers when they are interested, but not yet shopped out. To accomplish this, I suggest a mix of local digital, broadcast TV and over-the-top services purchased from trusted local media sources. Full article |
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Paper-based, manual workflows can create bottlenecks in your dealership’s daily processes, system connections, and cash flow. Dealertrack is your one-stop shop for digital solutions that improve efficiencies for F&I, trade-ins, and registration & title. | |
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3. | | | USA Today reports six in 10 people want more of their car shopping experience to be online, even after the pandemic ends. Full article |
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Embrace your inner control freak Maintaining an efficient and profitable used vehicle reconditioning process takes a watchful eye and the confidence to identify where you could be doing better. iRecon delivers the insights you need to measure the performance of your vendors and tools to track the location of your vehicles from start to finish. So you can optimize your process—and your profitability. Click Here | |
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Accelerate My Deal generates better leads that close more often. We’ve improved the car buying experience by providing personalized options for shoppers, leading to more qualified leads closer to purchase. In fact, our shoppers are 5x more likely to submit a lead form. Let us provide you with a faster, more seamless process while delivering the leads you want. | |
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| That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com. OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. Now for the legal stuff... |
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