The COVID-19 effect on the marketing world InnoVision Marketing Group's Ric Militi discusses the three periods of the COVID-19 effect on the marketing environment and how to market during each period.
ClickZ Daily: April 30, 2020 |
|
|
| Hello! Today we have InnoVision Marketing Group’s CEO Ric Militi, discussing the three periods of the COVID-19 effect on the marketing environment and how to market during each of these phases. “Companies that market effectively, strategically and compassionately during “The Fear & Quarantine Period” will be the big winners when this nightmare is over. This takes a strong stomach and a solid backbone, but staying in touch is a true sign of a great friend – and treating your customers as friends is a great marketing strategy in any marketing environment and even greater now,” says Ric. Also, Daryl McNutt, VP of Marketing at TapClicks, shows how consolidation and diversity will coexist as marketing technology (martech) solutions mature. He writes: Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership. |
|
Digital Marketing Ric Militi InnoVision Marketing Group's CEO Ric Militi, discusses the three periods of the COVID-19 effect on the marketing environment and how to market during each of these phases. |
|
|
|
Digital Marketing Daryl McNutt Consolidation and diversity will coexist as marketing technology solutions mature. Read more |
|
| Data-Driven Marketing Peter Maier Peter Maier, Co-President at SAP Industries, on why companies must connect X-data (experience data, such as belief, emotion, and sentiment) and O-data (operational data, such as the hard stats pushed out by HR, sales, and finance teams) to close the customer experience gap, especially at a time of crisis. Read more |
|
| Digital Marketing Latane Conant If MQLs aren’t the way to better unite marketing and sales, then what is? In her second True Confession, Latane Conant shares the metrics you should be monitoring to help marketing and sales speak the same language and how AI helps you do it better. Read more |
|
| Digital Marketing Debjani Deb Care, communicate and give them what they want with transparency. Read more |
|
| Analytics Mary Hennen FullContact's Mary Hennen discusses how marketers can effectively build a personalized connection between the customer and their brands. Read more |
|
|
|
Marketing Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality. Download now |
|
| | |
|
This email was sent to newsletter@newslettercollector.com as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
