The Daily Beast’s membership program is on pace to exceed its yearly subscriber target several months early, thanks to lower prices and a deeper understanding of what its most engaged audiences like to read.
| Since The Daily Beast launched its membership program, Beast Inside, last summer, the IAC-owned news brand has managed to improve the program's revenue prospects by offering more content and charging less for it. Over the past 15 months, the price of a Beast Inside membership has dropped 65%, to $35 per year, or $4.99 per month. That offer is the fourth pricing combination that the Beast has tested since launch, but it delivers the best combination of conversion rate and retention. Read more below. The Daily Beast's membership program is on pace to exceed its yearly subscriber target several months early, thanks to lower prices and a deeper understanding of what its most engaged audiences like to read. The Guardian has hit 1 million subscribers on its main YouTube channel, racking up 1 billion minutes in total watch time from publishing longer-form investigative journalism, documentaries and explainers, according to the publisher. From Digiday magazine: Many brands are hopping on the “female empowerment” bandwagon. But while some brands are solely focused on money, some are trying to make a difference. In the age of anxiety, influencers are cashing in with ASMR. Other things to know about Congratulations to this year’s Digiday Publishing Awards winners. Check out the full list of companies modernizing digital media here. Research shows that most customers prefer to interact with businesses through social, text or email. But to effectively bring customer support to digital messaging, brands need to learn how they can keep their interactions — and data — unified and coherent across so many channels. Sponsored by Kustomer. | | |
|
howdy! | Sponsored by Salsify | | For fashion brands, merchandise shelves are now digital | | Complex product lines and fragmented technology make it difficult to create accessible e-commerce experiences. But digital-first fashion brands — along with a growing number of legacy brands — have begun combating the problem by constructing shelf-like shopping platforms online. | | |
howdy! howdy! | Sponsored by PubMatic | | Survey: Cutting down on ad tech partners | | For many industry pros, cutting down on ad tech partners has been the only way to make programmatic less convoluted and inefficient. For a $5 Starbucks gift card, take this survey and tell us: What problems drove you to "supply path optimization?" | | |
howdy! howdy! |
