Cutbacks aren’t just a problem for publishers and broadcasters, which is normal during economic slumps. Online media owners are now starting to feel the crunch too.
July 29, 2022
Cutbacks aren't just a problem for publishers and broadcasters, which is normal during economic slumps. Online media owners are now starting to feel the crunch too.
Additional coverage:
Roku revealed it saw advertisers pull back from the scatter market in the latter half of the second quarter. Building up a library of original games could help increase the variety and scale of Netflix's available ad inventory, particularly as in-game advertising becomes a more fully developed channel. Subscription-based pet health care startup Fuzzy has leaned into direct mail, ramping up spend from 10% this time last year to up to 40% of marketing spend today. Booking.com is kicking off its "Summer of 'Yeah'" campaign with a series of "Smiley Stays" across the U.S., in partnership with The Smiley Company, the brand behind the iconic smiley symbol. Popular gaming streamer and YouTuber Ali “SypherPK” Hassan has opened a dedicated Fortnite Creative mapmaking division in Oni Studios. Publishers' secondary market strategy: What happens when the monetary appeal of NFTs isn't enough? Other things to know about Open for entries: The Digiday Awards recognize the companies, campaigns and creatives modernizing media and marketing. Join an exclusive list of past winners that includes DoorDash, TikTok, Pepsi and more. Teams casting cookies in leading roles have little time left to identify alternatives. Activating first-party data is the replacement to which many marketers are turning. Sponsored by OneTrust. Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from damaging their UX and revenue. Sponsored by GeoEdge.
Cutbacks aren’t just a problem for publishers and broadcasters, which is normal during economic slumps. Online media owners are now starting to feel the crunch too.
The volume of clickbait, offensive and misleading ads on publishers’ sites is increasing — bringing with it threats and actual damage to the audience loyalty and crucial revenue.
Building up a library of original games could help increase the variety and scale of Netflix’s available ad inventory, particularly as in-game advertising becomes a more fully developed channel.
Subscription-based pet health care startup Fuzzy has leaned into direct mail, ramping up spend from 10% this time last year to up to 40% of marketing spend today.
Booking.com is kicking off its “Summer of ‘Yeah'” campaign with a series of “Smiley Stays” across the U.S., in partnership with The Smiley Company, the brand behind the iconic smiley symbol.
