3 marketing tasks genAI can help with
| Marketing artificial intelligence (AI) | | | Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong. | | |
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| MarTechBot | | | Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers? | | |
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| Marketing artificial intelligence (AI) | | | From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers. | | |
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| Marketing operations | | | The most effective marketing operations teams are scaling output, increasing personalization, and holding the line on brand—without burning out their teams or ballooning headcount. | | |
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| Google Analytics 4 (GA4) | | | Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality. | | |
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| Marketing attribution | | | Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear. | | |
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| MarTech webinar | | | This isn’t another AI hype session. It’s an honest look at what’s working, what isn’t, and how teams cut through the noise to deliver real results. | | |
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| Search marketing | | | Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more. | | |
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| Tool Tips Tuesday Use the Competitor Analysis Tool to uncover keyword gaps, analyze who’s ranking (and why), and reveal SEO opportunities you’re missing. Give it a spin–free to try!
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What they're saying | | “AI gets close but doesn’t quite manage to replace or improve upon what I can do in most marketing tasks. Sure. It will help me navigate the vagaries of a new martech tool, but it sucks when it comes to writing a marketing email.” – Mike Maynard in The harsh reality of AI in marketing. “Whether curating third-party content, building repeatable documents like proposals or organizing survey feedback, AI can act as a thoughtful assistant. It won’t take over your job. But it can help you get more done, with less effort and more consistency.” – Jeanne Jennings in 3 marketing tasks genAI can help with — no copywriting involved. | | |
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