Top 10 issues that will impact real estate in 2025 | How to shift sales strategies from activity to outcomes | Editorial: Boost sales by enhancing customer experience
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Modern sales strategies should prioritize meaningful conversations and outcomes over traditional metrics such as call and email volumes, writes Anthony Iannarino. "Sales professionals should prioritize time spent with decision-makers, which is where relationships are built and deals are made," Iannarino writes. Full Story: The Sales Blog (10/23)
Editorial: Boost sales by enhancing customer experience To boost sales performance, businesses are encouraged to focus on customer experience, with statistics showing that 88% of buyers value customer experience as much as products or service, according to an editorial by BOSS Magazine. The editorial provides ten tips for enhancing the customer experience, including using customer feedback tools, personalizing interactions and leveraging technology such as AI and cloud solutions. Full Story: BOSS Magazine (10/24)
Investors flipping older buildings into green properties Investors are increasingly focusing on transforming buildings with high carbon footprints into greener properties, a strategy that has shown potential for significant financial returns. By renovating these older structures, some asset managers report being able to raise rents by 20% and significantly increase their clients' investments within a few years. Full Story: BNN Bloomberg (Canada) (10/23)
Technology & Innovations
Comparing Alexa, Google Home, HomeKit for smart homes Choosing a smart-home ecosystem is crucial for seamless integration of devices. Amazon Alexa, Apple HomeKit and Google Home are among leading choices, and this article dives into pluses and drawbacks for each. Full Story: How-To Geek (10/24)
Historic buildings offer affordable housing opportunity Baton Rouge is set to expand affordable housing with six developments adding 132 units across the city, backed by $6.16 million in federal and state funding. Notable projects include the renovation of historic buildings such as the Hotel Lincoln and the Prince Hall Masonic Temple, aiming to preserve cultural heritage and revitalize neighborhoods. Full Story: WBRZ-TV (Baton Rouge, La.) (10/24)
Legislation & Regulation
Consumer frustration persists despite easing inflation Inflation has eased significantly since peaking in mid-2022, but Americans remain frustrated with persistent higher prices. Although wage growth has generally outpaced inflation, many feel their purchasing power has diminished, leading to a sense of unease. Full Story: The Wall Street Journal (10/23)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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