Perplexity and OpenAI are getting ready to take on Google’s Chrome, but will need a solid ad business to keep their browsers ticking along.
| Perplexity and OpenAI are getting ready to take on Google's Chrome, but will need a solid ad business to keep their browsers ticking along. Additional coverage: TripleLift, the self-styled creative supply-side platform, implemented significant layoffs late last week, as the industry prepares itself for a more lean second half of the year. The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here. Here’s our signature WTF breakdown on what that means. WPP picks its new CEO but has a struggling business to shore up, while Omnicom and IPG deal with losing key executives in the leadup to their union. Could this be a new tipping point for holdcos? Here’s a look at the next phases of the creator career trajectory, in a video explainer. News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching. From sister site, Glossy: Ulta Beauty introduced 13 new K-beauty brands across makeup and skin care to its e-commerce site. The new brands will launch in-store throughout the summer. Other things to know about Most enterprises still operate without access to the identity infrastructure marketing teams use every day, leaving other teams underserved and underconnected. Sponsored by Adstra. Cutting spend can have negative short- and long-term consequences for a brand, resulting in a loss of brand equity, customer loyalty and sales. Sponsored by Keen Decision Systems. The advertisers that are leading in the crowded video ad space are the ones that are using interactive elements. This report looks at the platforms delivering the strongest ROI and the strategies driving meaningful outcomes. Sponsored by PadSquad. | | |
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