The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago.
| The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. Read more below. News Corp announced on Monday it is offloading its video ad tech player Unruly to Tremor for a fraction of the price News Corp. acquired Unruly for in 2015. Modern Retail obtained Target's pitch deck, which shows how the retailers is positioning itself as a treasure trove of customer data. CPG businesses are struggling to take their e-commerce sales to the next level because not all retailers view this type of enterprise as an immediate priority, according to the latest edition of Digiday Confessions. Messaging apps such as Slack have become the platforms that media workers use to organize. They have also become the spaces where those workers gather to voice their fears about the uncertainty and volatility shaking the industry. Other things to know about Our latest issue of Digiday magazine focuses on modern work through the lens of culture and technology. To receive the new issue, subscribe to Digiday+. Members gain access to all issues of Digiday magazine, unlimited access to Digiday stories, exclusive research and content and much more. Privacy regulations are being dramatically influenced by companies like Facebook and Google. Here's how the tech giants continue to steer the rules in their favor, and undercut the competition through the acquisition of smaller players. Sponsored by Gravy Analytics. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Pitch deck: How Target is pitching its advertising network to retailers | | Large national retailers are all trying to grow out their own advertising businesses. Part of that is convincing brands that they have a unique platform that will lead to more sales. Modern Retail obtained Target’s pitch deck, which shows how the retailers is positioning itself as a treasure trove of customer data. | | |
howdy! howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Digiday Research Report: Half of publishing industry workers are concerned with job security | | There are a multitude of effects the changes in publishing have had on the industry — but less well understood are what it has meant for the people working in the industry. We surveyed over 200 publishing employees in business and revenue roles to understand how work culture, mental health, the business and benefits affect their satisfaction. Survey respondents were selected from Digiday Research’s proprietary panel, made up of thousands of executives and decision-makers across the media and marketing industries. | | |
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