The Omnicom-Interpublic merger remains on track for completion later this year, following a qualified approval from the FTC.
Additional coverage:
Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand deals in 2025. Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption. Sam's Club's CFO said at an investment conference that "if we fast forward into the future," there will probably be no checkout registers. From sister site, WorkLife: Here’s an explainer on the “keeper test” which has become one of the most divisive talent management practices in business. Made famous by Netflix execs, it pressures management to consider which employees they would fight to keep. Our most-read story this week: Creators are increasingly turning to agentic AI to streamline communication with fans — saving time and money — but raising new questions for brands and influencer marketers. Other things to know about Shoppers demand personalization everywhere and at every stage of their journey. Brands need to take action earlier in the year to ensure proper alignment for tangible gains in Q4. Sponsored by Contentful. For savvy publishers, audience data is the foundation for long-term revenue, activated by personalization and automation via owned channels. Sponsored by Marigold. By understanding how moving shapes consumer attitudes, advertisers gain access to a rich targeting opportunity that spotlights consumer patterns to reveal high intent and key targeting windows. Sponsored by Realtor.com.
Planning converged campaigns is tough, but it’s how audiences consume media today. Nexxen U helps teams tackle that complexity with buy- and sell-side expert-led digital courses. Nexxen’s newest and biggest module dives into media planning, buying and measurement through real-world campaign walkthroughs. Complete it to earn a certification badge and show off newly-earned skills. Start learning today at Nexxen U.
The friction of production bottlenecks, missing assets and duplicated work across markets and channels is often tackled in isolation with incremental fixes that don’t solve the root problem.
The advertisers that are leading in the crowded video ad space are the ones that are using interactive elements. This report looks at the platforms delivering the strongest ROI and the strategies driving meaningful outcomes.
To keep up as audiences change how they find and engage with content, A+E is rebranding. Executive Ann McGowan talked through the rebrand, and how the company is embracing a digital-first mindset.
