The Trade Desk reassures that minimal authentication can still attract ad dollars, but many publishers remain skeptical of relying on UID 2.0 and ceding control over their data.
howdy! howdy! howdy! howdy! howdy! | Evolving Agencies | | WTF is principal media? | | The use of principal media is on the rise, notably by the agency holding companies, which are looking for profit wherever they can find it. But how do clients feel about it? | | |
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