In the first half of 2019, the streaming video war officially began.
| We've quickly hit the halfway point of the week. So before you head off for your Fourth of July festivities, check out our top stories including a piece on PopSugar's new tool to help retailers and brands with their e-commerce efforts and a story on the beginning of the streaming video war. Read more below. Last fall, PopSugar started building a tool designed to increase referral traffic from Instagram Stories. Later this month, that tool, called Sparkle, will hit the market as a product meant to help retailers and brands with their e-commerce efforts. While the battle for the future of TV advertising has been underway for a little longer, a new front has opened as TV networks are taking on digital platforms on their own turf. And in the first half of 2019, the streaming video war officially began. Subscription over-the-top sports broadcaster Dazn has increased the amount of original and licensed content it puts outside its paywall, in order to both acquire new, and retain existing, subscribers. Other things to know about Connect with leaders from Rothy’s, Target, Uber and more at the Digiday Brand Summit as we dive into measurement, fraud, partnerships and frenemies. | | |
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howdy! | Sponsored by Criteo | | WTF is hyper-personalization? | | “Hyper-targeting” and “hyper-personalization” aren’t synonymous. Clumsy hyper-targeting can overwhelm and alienate consumers. But hyper-personalized display campaigns incorporate crucial, often-overlooked factors such as timing, frequency and more. Click here to learn: WTF Is hyper-personalization? | | |
howdy! howdy! | Sponsored by Namogoo | | How e-commerce retailers can fight online journey hijacking | | Online journey hijacking is a phenomenon in which unauthorized ads are injected into consumer browsers. It’s a widespread issue across the web — and e-commerce retailers are only just beginning to confront it head-on. | | |
howdy! howdy! | DTC Era | | How DTC brands are approaching attribution | | As direct-to-consumer brands have started branching out of their bread-and-butter digital marketing channels like Facebook and Google to explore channels like TV, out-of-home and direct mail, pressure is building to figure out which of these channels are most effective at driving sales. |
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| | | Newsy’s Blake Sabatinelli: Consolidation is coming to streaming video | | On this episode of The Digiday Podcast, editor-in-chief Brian Morrissey sits down with Newsy CEO, Blake Sabatinelli to discuss the transition from digital to TV, what it means to be "anti-partisan" and why he believes that consolidation is inevitable in the growing world of streaming platforms. |
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