The sudden shakeup at the top of The Washington Post’s newsroom is unlikely to improve buyers’ evaluation of news orgs as a place to spend their media budgets.
| The sudden shakeup at the top of The Washington Post’s newsroom is unlikely to improve buyers’ evaluation of news orgs as a place to spend their media budgets. Additional coverage: Business publishers are turning their attention more to social video as advertiser interest — and ad inventory — opens up. More in this Digiday+ Media Briefing. Far from turning off brands, esports orgs’ participation in the Esports World Cup has actually sparked an influx of new sponsors into the space. Marketers are jumping at the opportunity to put their brands in front of the audience of an event that is billing itself as the Olympics or FIFA World Cup of esports. This edition of the Digiday+ Research Briefing examines how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the "Fortnite" ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators on the app even in light of its uncertain future. European homewares and garden retailer Kingfisher said in-house AI pilots have been successful. With experimentation in digital and immersive displays to live feeds, agencies and clients are able to integrate live consumer data. Editor's note: Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. Sign up here to receive a daily Cannes Briefing beginning June 14 and running the week of the Cannes Lions International Festival of Creativity. Other things to know about Join us for the Digiday Publisher Golf Outing on July 11, just outside of NYC, to play a round of golf and network with leaders from The Washington Post, BuzzFeed and many more. The last chance to secure the best rate is Wednesday, June 12. Brands, agencies and data partners increasingly view privacy compliance as an area where a competitive advantage can be achieved with true dedication. Sponsored by Alliant. For brands to maintain the momentum of their creator partnerships, they must balance short-term results and long-term impact. Sponsored by Collective Voice. | | |
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