Amazon is slashing the commission rates it offers on many product categories by more than 50%, putting enormous pressure on publishers still reliant on the retail giant.
| On April 14, Amazon informed publishers it would slash commission rates it offered through Amazon Associates. While many publishers have embraced commerce recently as a way to diversify their businesses, the Associates changes could lay bare how reliant many publishers still are on Amazon. Read more below. Amazon is slashing the commission rates it offers on many product categories by more than 50%, putting enormous pressure on publishers that are still reliant on the retail giant. TV ad sellers are working to provide the flexibility advertisers are looking for while maintaining some assurance of future revenue. For Digiday+ Members, There are many problems that coalesce at this moment but the main one might be how agencies position themselves: The “put clients first” mentality at agencies is hurting them more than ever. Also for Digiday+ Members, the resounding message from the latest Digiday Research was that coronavirus will permanently alter how brands and retailers use physical stores. Converse CMO Jesse Stollack explains how the coronavirus will accelerate the advertiser's investments in digital channels like TikTok. Other things to know about Join us at the Digiday Future of TV Summit LIVE where we’ll bring together top brand and agency executives virtually to discuss the evolution of television advertising. Register today to get the best rates on passes. A growing number of subscription brands are locking in subscribers by breaking out unexpected giveaways. Spotify, for instance, surprised subscribers with a free Google Home device. Sponsored by Recurly. | | |
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howdy! howdy! howdy! howdy! howdy! | | | How MIT Technology Review shifted its largest event to streaming | | About a third of the MIT Technology Review's revenue comes from events, according to its CEO's Elizabeth Bramson-Boudreau. That piece of the pie is obviously under threat as activity in the United States remains frozen by the coronavirus pandemic. "We had to make a call on our largest event, called EmTech Digital, entirely on AI -- our highest-yielding event," Bramson-Boudreau said. |
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