‘Tis the shopping season: Tips to engage holiday consumers Carrie Parker, VP of Marketing at Valassis, discusses how consumers will approach the 2020 holiday season and celebrations differently this year, and what this means for retail marketers.
ClickZ Daily: December 8, 2020 |
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| Good morning! Today we have Carrie Parker, VP of Marketing at Valassis, discussing how consumers will approach the 2020 holiday season and celebrations differently this year, and what this means for retail marketers. She writes: While the pandemic has driven a surge in online activity, physical retail locations remain an important part of the holiday shopping journey, as consumers plan to rely on buy online, pick up in store (BOPIS) options. Also Erick Fang, CEO of Mintegral, speaks about the idea of open sourcing in-app bidding solutions, and what opportunities that can bring to brands, publishers and marketers. “If the industry rallies around open systems, it will decrease the complexity that arises when multiple ad network SDKs are integrated, with each having a different layout, format and system, not to mention constant updates on each,” says Erick. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Carrie Parker Carrie Parker, VP of Marketing at Valassis, discusses how consumers will approach the 2020 holiday season and celebrations differently this year, and what this means for retail marketers. |
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Digital Advertising Erick Fang Erick Fang, CEO of Mintegral, discusses the idea of open sourcing in-app bidding solutions, and what opportunities that can bring to brands, publishers and marketers. Read more |
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| AI & Automation Tom Ryan Just 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. Read more |
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| Content Marketing Brian Cotter In the first of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter explains the importance of truly getting to know your buyer. Read more |
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| Commerce & Sales Irina Weber If you want to sell more, try the following techniques to provide better support, build user trust, optimize the site, and boost sales. Read more |
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