This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here’s what that can buy instead in digital media.
| Brands advertising in this year’s Big Game are reportedly spending $6.5 million for a 30-second spot. The price tag makes Super Bowl LVI the most expensive game to advertise in to date, up $1 million from last year’s $5.5 million. Read more below about what that’ll get you. Here’s a peek at what $6.5 million can afford a buyer in the digital arena. The relationship between esports organizations and their brand partners is no longer in the honeymoon phase. This year, DraftKings is using its Super Bowl ad as a way to get potential customers to interact with the brand beyond their TV screens by offering 10,000 people free bets with the chance. Key takeaways on dealing with a fragmented regulatory landscape overhead at this week's #IABALM2022. Texas Country Reporter, an independent, documentary-style television show, as well as its production team, to tiptoe into the video space. Future plans to hire 100 people for its new office in Atlanta, which will serve as its U.S. video production hub to create more content — and video ad revenue — for a U.S. audience. Other things to know about Join us at the Digiday Media Buying Summit from April 5-7 where we will bring together media buying execs to discuss the trials and successes in the industry while navigating this covid era. Register for this webinar on February 16 at 1 p.m. EST to learn how agencies are integrating accessibility into client offerings. Sponsored by accessiBe. Advertisers looking to access automatic content recognition data are looking for ways to circumvent the siloed approach walled gardens currently offer. Sponsored by Unruly. | | |
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