🎛️ What's the truth about your martech stack?

What’s the reality of your martech stack?

Does your team spend more time wrestling with problems like integration issues and data cleanup than leveraging promised insights?

Gene De Libero is talking about the truth of your martech stack and how you can make it work better for you in 2025 in his latest piece for MarTech.

Among the topics Gene touches on are the martech stack itself and whether it’s helping your team deliver, and the reactions of corporate leadership and finance to martech spend and marketing results.

And, wouldn’t you know it, both of those topics will be addressed in keynotes at the upcoming MarTech Conference.

In the day one keynote we’re looking at the results of the 2025 State of Your Stack Survey. On day two, we’re talking about the upcoming revolution in GTM. Get your free pass to this virtual event.

Mike Pastore
Editorial Director

Marketing technology

The truth about martech in 2025 and how to make it work for you

AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check.

Adobe Marketo

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How to Leverage Snowflake and OneTrust for Consent Management at Scale

Join this webinar to learn how to maximize the value of your data for marketing, all while respecting user choice.

Content marketing

Content optimization checklist

Maximize the content that is already available while developing new, compelling content for optimum engagement and brand visibility.

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4 marketing ‘jobs to be done’ being transformed by genAI

GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution.

Conversations with MarTech

How influencer marketing became an essential marketing channel

With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time.

Landing pages

More conversions, less work

This free eBook reveals how to optimize landing pages, leverage AI-powered tools, and automate conversion strategies to drive better results with less effort.

Diversity and inclusion in marketing

Target’s DEI retreat: Inclusivity was never more than a marketing stunt

Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust.

Free online event

Your next big marketing breakthrough is closer than you think.

Churn got you curious? AI strategies feeling outdated? Get answers (and more) at MarTech, online March 25-26., for free.

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