🎛️ Why DeepSeek is a marketers' friend and Big Tech's nightmare

DeepSeek may deep-six some AI firms, but it will help digital marketers. The low-cost, high-performance AI out of China is already disrupting the AI ecosystem. It sent stocks in AI-connected companies into a tailspin Monday. We explain why and how it will make your job easier.

Speaking of explanations, we introduced a new feature for the community on Monday: “MarTechBot Explains It All.” Each week, that lovable little scamp of a bot trained on our content and the wider internet will explain something timely and interesting for you. First up, it’s the difference between agentic AI and generative AI?

Finally, we need your assistance to explain something to you. Could you take a few minutes to answer the 2025 State of Your Stack Survey? We appreciate your help.

Constantine von Hoffman
Managing Editor

Marketing artificial intelligence (AI)

What is DeepSeek? A boon for marketers and a threat to Big Tech

The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon.

B2B marketing

How the Salesforce Lead Object broke B2B marketing (and how to fix it)

Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.

B2B marketing

An open letter to CEOs and CFOs about GTM

Insights into an AI-driven GTM landscape and how leaders can align for success in a networked, probabilistic marketplace.

Search marketing

How SEO agencies can earn recurring revenue with site management services

Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).

First-party data

The marketer's first-party data checklist

Organizations that want to increase customer connections, offer personalized brand experiences, and increase ROI should build a first-party data strategy. Get started here.

MarTechBot

What’s the difference between agentic AI and generative AI?

Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is moving.

Search marketing

HubSpot’s SEO collapse: What went wrong and why?

Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.

Agencies

2024 Conversion Benchmark Report

Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.

Marketing management

3 must-follow marketing copy rules to win your prospects’ trust

Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions.

Your voice matters

How does your martech stack stack up?

More tools, fewer tools, or the same… how has your martech stack changed? Share your experience in the 2025 State of Your Stack Survey.

Take the survey

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