After the delta variant brought more uncertainty to the pandemic, Fiverr is reconsidering its 2022 media mix.
| For the first time since the pandemic, freelance job marketplace Fiverr plans to bring back out-of-home and experiential advertising early next year. “Like many brands, we’ve been looking at the situation — it varies from country to country as we’re a global brand — to say to ourselves, ‘at what point can we start doing out-of-home again?,’” questioned Duncan Bird, vp of brand at Fiverr. After the delta variant brought more uncertainty to the pandemic, Fiverr is reconsidering its 2022 media mix. The Digiday+ Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. Marketers should look to partner with esports organizations competing in newer or smaller esports that boast loyal and growing communities. Lizzie Widhelm, svp of ad innovation and B2B marketing at SXM Media, discusses announcer versus host-read ads in podcasts, measurement challenges and audience targeting -- and where she sees the industry going in 2022. Other things to know about The Digiday Media Buying and Planning Awards recognize the output of agencies as they navigate the path forward, remaining focused on demonstrating their value to brand clients in the midst of updates to the traditional business model brought forth by the pandemic. Submit by the regular deadline on December 10 to save on entries. Marketers: How are you advancing the marketing team’s in-house collaboration and innovation? Take this survey for a $5 Amazon gift card with the results. Sponsored by Bannerflow. Without publishers and their immensely valuable audience relationships, the identity solutions vying to fill the gap left by cookies cannot function, much less thrive. Sponsored by Eyeota. | | |
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