Women’s sports still struggles to grab the attention of advertisers, but audiences are growing and some in sports media are shining a light on opportunities in this space.
| Coverage of women’s sports has not historically attracted the same level of advertisers’ interest or media coverage as men’s sports. Inhibitors include lagging efforts by publishers in this space, a dominance of men in sports media and a struggle to convince advertisers of the value of aligning with content beyond big sports events. But progress is being made, albeit slowly. Read more below. Ultimately what will pry advertisers' pocketbooks all the way open to women's sports is publishers continuing to prove a sizable audience for women's sports exists. Remote working has created an opportunity to cast a wider net for highly-qualified candidates. With companies looking to pivot back to growth mode, certain jobs are in hot demand. For Digiday+ members, many publishers are protective of their precious audience data and want to make sure it will be valued fairly by identity tech firms. Brands search for retargeting alternatives as third-party cookie demise looms. They're left collecting first-party data as uncertainties related to privacy and regulation are anticipated. Rather than launch a shop page or an online marketplace adjacent to its homepage, Bustle Digital Group is giving all of its content the ability to become shoppable. Screenshop is just the latest way Snapchat is trying to get its 265 million global users to shop through the app. Consumers are spending significantly more time online to shop, stream and connect with others, forcing marketers to be flexible and diversify their media spend. In the latest edition of our Confessions series, we hear from an agency exec about the need for more boundaries and time off for the sake of mental health. Other things to know about Get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Apply to join the Digiday Research Panel now. Even though they were confined to remote workflows, in-house marketing teams say they discovered new pathways to collaboration and creativity in 2020. Download this report to learn why 63% saw creativity surge. Sponsored by Bannerflow. When it comes to companies taking a stance to protect the planet, 70% of polled consumers say they’d pay a premium for brands that are environmentally responsible. Sponsored by Sendle. | | |
|
howdy! howdy! howdy! howdy! howdy! |
