Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket.
| Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space's golden ticket. Additional coverage: Yesterday, CEOs for five major social media platforms faced hours of questions from visibly frustrated members of the Senate Judiciary Committee. Newsroom unions have organized work stoppages and walkouts in an effort to show company managers how valuable their labor is, but what’s the impact of their actions? In most cases, a drop in traffic and published article count. When it comes to authenticating audiences, publishers need more than an email address from their readers now. More in this Digiday+ Media Briefing. In this week’s Digiday+ Research Briefing, we examine how podcast networks are testing generative AI for ad sales, why publishers are hesitant to add their chatbots to OpenAI’s GPT Store, and how ad buyers are hoping competition among streaming ad sellers will spur more ad innovations. Spoiler alert: You don't need to be tech-savvy to improve your AI literacy. But a healthy dose of curiosity will help you overcome the fear of using AI to improve your own performance and job prospects. Other things to know about Join us at the Digiday Media Buying Summit from March 4-6 in Nashville to connect with leaders from McCann, GSD&M, Havas and more. While experts predict CTV will continue growing exponentially, that will only come to fruition if advertisers are confident that their ads appear in quality, brand-safe, suitable environments. Sponsored by Peer39. To combat the challenges posed by AI-powered search, publishers are focusing on building direct relationships with readers and delivering personalized recommendations and customized experiences to keep readers coming back for more. Sponsored by BlueConic. | | |
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