For Fortnite Creative maps, the first few days after publication are crucial for determining their long-term success. At the moment, Epic’s DMCA claim system allows maps to sit in limbo for up to 10 days before reinstating them, even if the claim ultimately turns out to be false.
As online creators enter metaverse platforms Roblox and Fortnite, some are engaging in fraudulent behaviors that some observers believe could damage brands' and marketers’ growing interest in the medium. Additional coverage: Unlike the rest of the world, direct-to-consumer pharma advertising is only allowed in the U.S. and New Zealand. In this Digiday+ Marketing Briefing we ask, with RFK Jr. headed to HHS, what should pharma advertisers be thinking about? Agencies are snapping up creator agencies and even building bespoke tech to gain an edge in the creator economy. Amazon will be a major player in marketers' holiday strategies this year, and its position in holiday sales and marketing is only growing stronger. On this week’s episode of the Digiday Podcast, Digiday editors talk about the incoming administration’s ripple effects on publishing, marketing and media. Activist short-selling firm Hindenburg Research released a report alleging inflated numbers and child safety issues on Roblox. Neither investors nor media buyers seem to have been deterred by the report. Other things to know about The Digiday Awards Europe have previously recognized industry-leading work from Politico, Adidas, PinkNews and more. Enter by November 29 to be considered. Campaigns can use geo-targeting to pinpoint voters in precise locations, delivering tailored messages that resonate with local issues and uncovering a region’s cultural, social and political dynamics. Sponsored by Seedtag. The most advanced PDM lookalikes tap into AI-driven online and offline data to identify and reach prospects most likely to engage with a brand. Sponsored by PebblePost. | |
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