What do Google, DoorDash, CBIZ, Adobe and Home Pros have in common?
| Email marketing | | | Re-engagement emails annoy customers by asking a question you should already know the answer to. | | |
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| Conversations with MarTech | | | Spend a few minutes with Mike Rizzo, the leader of the marketing operations band, to better understand the world of MOps. | | |
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| B2B marketing | | | With advertisers and users back on the platform, let's remember that TikTok is still an essential tool for connecting brands with customers. | | |
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| MarTech webinar | | | Join us to explore best practices for responsibly collecting and managing first-party data and building trust with privacy-conscious consumers. | | |
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| Marketing analytics | | | AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter. | | |
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| Marketing artificial intelligence (AI) | | | Want private, high-performance AI on your machine? Learn how to install, optimize and run DeepSeek R1 models locally with this guide. | | |
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| Google | | | Explore what Googleās decision to continue supporting third-party cookies in Chrome means for marketers. | | |
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| Marketing artificial intelligence (AI) | | | The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon. | | |
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| Free online event | | | Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more ā and add your voice to the conversation during live Q&A ā all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities. See the agenda | | |
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What they're saying | | āCustomers must be in the right mood to open, click, and buy from your emails. Asking me to re-opt in your emails tells me you donāt know who I am. Thatās not going to persuade me to change my non-intent to intent.ā Ryan Phelan in 3 reasons the āDo You Want to Hear From Usā email must die. āAI isnāt about making information in reports easier to read ā itās about making marketing smarter. With predictive analytics, real-time AI insights, and accessible agentic AI, marketers can move from reactive decision-making to proactive strategy. But success wonāt come from blindly adopting the latest AI trend. The brands that jump ahead of the competition will be the ones that prioritize usability, data quality, and human-AI collaboration.ā Greg Kihlstrom in How AI makes marketing data more accessible and actionable. | | |
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