| As expectations around marketing performance continue to rise, data becomes more than a dashboard—it’s your story. In this session, Marketing Resilience, Powered by Data, we’ll explore how data standards can turn performance into a strategic asset that builds resilience and proves value. Join marketing leaders as they share how standardized, reliable data is helping them: Shift marketing from a cost center to a performance engine Make smarter decisions and reallocate resources with greater confidence Show ROI clearly—even in high-pressure environments Use AI to manage and scale data quality If your team is navigating tighter budgets, higher expectations, or unclear performance signals—this is the session to reset your data strategy. | 