The ad industry's hot take industrial complex went into overdrive upon yesterday's WPP coronation. Clients are keeping their counsel, however.
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As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy. Esports and gaming creators are at the forefront at this summer's esports events, showing how advertisers are changing their gaming strategy. AI search isn’t just changing how people find brands — it’s changing how small marketers plan, spend and show up across the web. From sister site, Modern Retail: Snapchat taps American Eagle as a Snap Map ad partner ahead of back-to-school season. Our most-read story this week: B2B and DTC marketers find themselves on the zero-click search frontline. Other things to know about Showcase your innovative use of AI and put your work in front of judges at Monks, Amazon and more with the Digiday AI Awards. Explore this year's categories and enter by July 18 to save. From Digiday’s sister brand Glossy: As DTC and B2C brands focus on customer loyalty and repeat engagement, streamlined tools are essential to implement more effective lifecycle management and personalization strategies. Sponsored by Klaviyo. The differences between younger Gen Z (ages 13-14) and older Gen Z (ages 17-18) offer hints about how Gen Alpha may shop in the future. Sponsored by TeenVoice.
Shoppers demand personalization everywhere and at every stage of their journey. Brands need to take action earlier in the year to ensure proper alignment for tangible gains in Q4.
Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.
The brands that use interactive features are the ones that will truly engage consumers and stand out in a crowded space. See how some advertisers are using interactive video.
Marketers using a connected campaign approach can meet demands for personalized, high-performing campaigns. A unified campaign builds addressable audiences on a strong identity foundation, activates them precisely across channels and measures impact in real-time.
