WTF are made-for-advertising sites (MFAs)

Also: Why marketers are hesitant about Apple's VR headset ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ With each passing day, MFAs grow more refined, perpetuating a lucrative grift that shows no signs of abating.

June 26, 2023

WTF are made-for-advertising sites (MFAs) With each passing day, MFAs grow more refined, perpetuating a lucrative grift that shows no signs of abating. This explainer breaks down how bad they really are and what can be done about it. Additional coverage: After investing quickly in NFTs and the metaverse, some marketers say they plan to take a wait-and-see approach to Apple's Vision Pro virtual reality headset. It’s futile to rage at transparency in advertising — short-termism runs deeper. Hot air around generative AI dominated most conversations at the Cannes Lions festival -- along with growing frustration over the programmatic landscape. More in this Digiday+ Media Buying Briefing. In this video explainer, we cover what it is about fingerprinting that has riled Apple up so much. BuzzFeed is working with more external content creators to increase its short-form video output without having to increase its fixed operational costs. With more use of AI in podcasting, there are greater possibilities in targeting and personalization of ads — but this might also bring up privacy and brand safety concerns down the line. Other things to know about Time is running out to receive the best rate on passes for the Digiday Publishing Summit taking place in Miami from September 18-20. Purchase your pass by July 10 to save and connect with leaders from Condé Nast, Vice Media, Paramount and many more. As agencies focus on optimizing return on ad spend and cost-per-acquisition, they are increasingly seeking out retail media networks. Sponsored by Best Buy Ads. To future-proof marketing strategies in this evolving space, marketers are adopting context- and customer-forward strategies based on real-time behavior, online and offline environments and the psychology of customers. Sponsored by Infillion. Top Stories The Programmatic Marketer WTF are made-for-advertising sites (MFAs) With each passing day, MFAs grow more refined, perpetuating a lucrative grift that shows no signs of abating. howdy! Beyond Ads As Apple enters the VR headset market, brands take a wait-and-see approach After investing quickly in NFTs and the metaverse, some marketers say they plan to take a wait-and-see approach to Apple’s Vision Pro virtual reality headset. Sponsored by Permutive Why publishers are pursuing experienced first-party data strategy partners As cookies disappear and users opt out of sharing their data, companies are strategizing ways to monetize their audience portfolios while respecting their data choices. Advertisement howdy! The Programmatic Marketer Transparency theater: Marketers' hypocritical dance in the programmatic landscape It’s futile to rage at transparency in advertising — short-termism runs deeper. Sponsored by Stirista How CTV fits into marketers’ omnichannel strategies to reach second screen viewers Brands are leveraging multiple screens, including CTV and email marketing, to reach consumers throughout the funnel. howdy! Generative AI Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put Hot air around generative AI dominated most conversations at the Cannes Lions festival — along with growing frustration over the programmatic landscape Advertisement Sponsored by Viafoura For publishers, surfacing audience insights from data is only step one All the audience insights in the world won’t drive a successful publisher content optimization without testing that shows which on-page moves will actually drive acquisitions. One of the most effective A/B approaches is the targeted churn reduction test. howdy! Privacy WTF are Apple's Privacy Manifests Put simply, these manifests are like standardized files that lay out the privacy practices of an app or an ad tech vendor. howdy! Publishing in the Platform Era BuzzFeed expands creator network to produce more content while keeping fixed costs down BuzzFeed is working with more external content creators to increase its short-form video output without having to increase its fixed operational costs. All Latest Stories

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